In 2022, Fetch Rewards formally changed its name to Fetch, to better reflect our popularity among users nationwide and align with expansion plans to redefine the shopping experience for consumers.
To mark the occasion, we contacted actor Daniel Franzese bring back to his iconic character iconic Mean Girls character, Damian in the "Fetch Happened" multimedia campaign.
During this campaign our user base grew another ONE MILLION users!
I was in charge of creating emails, in app messaging, and general visual communication to inform our users about the change.
The graphics were very much inspired by The Burn Book featured in the movie "Mean Girls"
Internal Image Carousels
These images were used in an interactive image carousel to educate our users about the exciting change!
This is the first image that was shown in the image carousel.
This was to inform our users that we have new merch for purchase.
This was to capitalize on the items featured in the film Mean Girls. We leveraged it to promote our partner production in our app.
Email Promotion
In addition to the internal image carousel I created, it was also my responsibility to develop an email to our users. The goal of this email was to promote our name change, our new merch, to promote the brand’s features and celebrate our user base.
