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In this project, I worked with American Heart Association (AHA) on developing characters for their Kids Heart Challenge, an annual fundraising venture that helps over 20,000 schools every year.
The characters I developed are known as the Heart Heroes. They're based on themes AHA provided. They were used to advertise the fundraising campaign and transformed into toys for prizes. Once I handed off the characters, the AHA team then took my designs and added to them internally.
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In addition to the toys, the characters were also animated into a promotional video for the AHA Kid's Heart Challenge.